I'M
Pak (Peggy)
SHUM.
I'm passionate about creating transformational experiences through empathy-driven design. Whether designing a website, an app, or a product, my goal is to create an experience that is meaningful, memorable, and impactful.
My Site is about more than just the design work. It's about the entire experience—from concept to completion. I strive to connect with my clients on a deeper level to understand their needs, vision, and objectives.
Together, we'll create solutions and experiences that are built on empathy and human-centered design.
02 PORTFOLIO
03 EXPERIENCE
With over a decade of experience in Banking and Insurance, I have honed my skills in user experience and interaction design for Fintech and HR Tech/EdTech web applications. I completed a post-grad program in Interactive Media Management, expanding my expertise to include intuitive web and mobile design for Fintech, B2B/B2C solutions , and VR games. Currently, I am working on a UX assignment for Impactraction, an impact management Fintech platform connecting social finances with impact projects.
2022 SPRING
Sable & Sage
UX Design and Social Media Strategy (B2C)
The main goals for this project are to clarify and define each platform and redesign the website to create better user experiences and a more tailored purchase process.
2022 SUMMER
Visioner
UX/UI Design and SEO Strategy (EdTech)
The main purpose is to use interactive media to make treatment accessible and sustainable for children with an amblyopia eye.
2022 FALL
Impactraction
UX/UI Design (Fintech)
The main goal of this project is to create an impact management platform between impact organizations, financiers, and impact facilitators to search, identify and match impact investments.
GET IN TOUCH
Hey! I am looking forward to starting a project with you. If you want to learn more about my work, leave me a message or connect with me on LinkedIn.